The COVID-19 crisis has shifted the world in many ways for marketing professionals. Some 57% of marketers have seen their roles scaled back dramatically during the pandemic.
In a fast-paced, competitive field that is always changing, reduced workloads can spell disaster for keeping up with best practices, new tools, and more. Here’s a short list of things you can do to keep sharp for marketers who have been furloughed, laid off, or otherwise seen their job role reduced.
BUILD YOUR NETWORK
Now is the time to expand your reach by strengthening old relationships and establishing new ones. On the other side of COVID, be sure that you are poised for attracting new opportunities and the best way to do that is to stock your network with other marketing professionals. Use any additional downtime to polish your LinkedIn profile and resume. People are more connected to their devices thanks in part to remote work. Take advantage of the captive audience and strengthen your existing relationships by reaching out to current contacts.
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LEARN A NEW TOOL
Over the course of your career, you’ll need demonstrable expertise with a number of different technical skills. In a world that is defined by physical distancing, digital marketing is the most effective channel a marketer has in their arsenal. What better way to increase your marketing expertise and become more attractive to your employer or potential employer than by learning a new tool that will allow you to communicate with customers effectively?
During and after COVID, companies will be looking to stay lean and EmailsAndSurveys is an all-in-one marketing tool that is easy to use so it reduces cost, and workload. Our fully-automated platform is perfect for marketers of all experience-levels.
Check a full list of our features and sign up for free today!